Which language do you speak?
- Which language do you speak?
- Ποια γλώσσα μιλάτε;
- Bahasa yang Anda berbicara?
- ¿Qué idioma habla usted?
The world has a population of over 7 billion people. The ten largest populations are found in China, India, USA, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia and Japan.
There are various estimates available as to the most spoken languages, but in the top ten are almost certainly Mandarin, English, Spanish, Arabic, Hindi, Bengali, Portuguese, Russian, Indonesian and Swahili.
Some estimates for the number of English speakers are around 5%, whilst Mandarin speakers account for around 14%. That’s around 980,000,000 people, or, put another way, around 1 in 7 of all the people on the planet.
So if 1 in 7 people speaks Mandarin and you're interested in reaching a wider market through education and content marketing, then internationalising your online approach is going to be important.
Here are two examples of an international approach
Working with Coracle, Simpson Spence & Young (SSY) (the world's largest independent shipbroking group) recently launched a free-to-use digital resource looking at the FFA, Iron Ore and Steel derivatives markets at ssy.mycoracle.com. With a growing number of users the Singapore and Shanghai offices were happy to help with translating the content to Mandarin whilst Coracle provided the platform in Chinese. By offering a fully localised version SSY are able to maximise the benefit of the original content writing work.
As a result, SSY has a content marketing resource which speaks to decision-makers in the growing Chinese market. They’re educating potential clients about a complex product in an engaging way and getting the SSY brand known by the people who matter.
The next example relates to audio market reports. ShippingPodcasts.com has been recording and publishing market reports as audio podcast for many years. With a catalogue of over 1,200 episodes and over 10 million downloads, the opportunity to collaborate with Shanghai Maritime University to produce Mandarin versions was something that Coracle were keen to pursue. Regular Chinese versions of the podcasts are available.
In this way, Shanghai Maritime University are making use of existing content to fulfil their requirement to educate. By opening up the podcasts to a potential audience of millions of young Chinese, they are also reinforcing their reputation as a centre of expertise and boosting their efforts to attract the brightest students in the region.
It’s not only Chinese that we support though... Coracle's Learning Line has released language options to offer international features across the platform. The platform supports most languages, so if you're looking to engage with an international audience, please talk to us.
Guide to preparing for international trade. This invaluable resource covers topics such as body language, names, letters and numbers, interpreting and interpreters, translating and language options for your website. The guide is available as an activity on the Learning Line - if you want to get access then we can make it available via a branded portal for your company.