Coracle in maritime
The shipping and maritime sector has provided the cornerstone for Coracle, since 2006. The maritime industry is responsible for the carriage of 95% of international trade, supporting 250,000 jobs in the UK and millions around the world. Working in the shipping industry presents a number of challenges, especially for the individuals working offshore at sea for prolonged periods.
The multinational, multicultural seafaring community shares a strong need for training, but with its inability to access the internet creates a highly isolated community.
We think that these challenges are ideally suited to the Coracle approach, but don't take our word for it, instead read an article written by BBC on our work: “Reaching the ships' crews cut off from learning”.
The UK is a key maritime centre
The UK is recognised as a key centre for a range of maritime related services, including maritime law, finance, broking and insurance, ship management, engineering and maritime education. Coracle Maritime offers services to aspiring maritime professionals and shipping experts alike.
Many of our customers are studying for written professional exams with organisations such as the Institute of Chartered Shipbrokers (ICS) or P&IQ on behalf of the International Group of P&I clubs (IGP&I) as part of their CII (Chartered Insurance Institute) qualification.
Whether professional qualification is the goal or not, all are improving their knowledge and for their chosen career. In a super-tanker sized industry, the team at Coracle offer nimble, cutting edge solutions, backed by a unique combination of skills, acquired from decades of experience in the industry.
Examples of some of the work done by Coracle
The Marine Society
The Marine Society is a charity with a long history of supporting seafarers. Their objective is to enhance learning and well-being, and to facilitate personal and professional development.
Nautical colleges and shipping companies had been saying for some time that many students turn up at nautical college ill-equipped to cope with the underpinning maths required in their professional studies. This was despite the facts that students often had what might reasonably be expected to be a ‘good’ qualification in maths.
Starting college and struggling with the maths makes the individual feel inadequate and can damage self-confidence. For colleges, it means they often have to provide expensive remedial maths tuition and sponsoring companies have to put up with students who are held back because of slow progress with the academics.
The concept of the @Sea project evolved. Maths@Sea was a finalist in the 2012 Seatrade Awards, commended as making 'a significant contribution to the recruitment, training, retention and advancement of the industry's most valuable asset - its people’. The programme has since gone on to win awards, including the Seatrade Award for 'Investment in People’ in 2016.
The @Sea courses are recognised by The Nautical Institute and IMarEST for the purpose of Continuing Professional Development (CPD). Accreditation is a recognition of quality and a signal that a course is aligned with professional standards.
International Maritime Organisation (IMO)
The IMO (a UN body, based in London), commissioned Coracle to help raise awareness and educate people about ‘Particularly Sensitive Sea Areas (PSSA)’.
The solution involved creating a permanent, multi-faceted exhibit at the prestigious IMO headquarters, together with touch screen explorer units and website. We collated and edited copy and applied a ruthless structure to the content. Apart from the map allowing you to select one of the fourteen areas to explore, users are faced with no more than four choices at any stage. Even though there are over 80 pages of content, simplicity rules. This taxonomy means you can get something out of the content whether you have 30 seconds or 30 minutes.
Simpson Spence Young
SSY Futures wanted to educate existing and potential clients about the role of freight derivatives. They asked us to scope out a means of using a content marketing approach by creating a plain English course, optimised for mobile, tablet and PC and delivered through a dedicated learning portal